Vice President Sales & Strategic Alliances
As vice president of sales and strategic alliances at Arena, Andrea Pitts leads go-to-market and operational strategies, and coordinates with key alliances and partners around the world to support Arena’s business development goals.
Andrea comes to Arena with a 20+ year track record of building and managing successful sales teams, and helping partners and alliances on both sides of the distribution channel meet revenue goals. As North America Director of Sales at Agile, Andrea managed all sales operations and developed new certification programs and process, strategic product lifecycle management (PLM) campaigns and targeted training programs to strengthen key partnerships and alliances. Prior to Agile, Andrea built and managed sales and business development team for a technology start-up Think3, which provides state-of-the-art design and PLM solutions to the global manufacturing market.
Andrea holds a dual bachelor’s degree in marketing and management from Northwood University, and has advanced expertise in the area of value-driven approaches for enterprise application sales.